Client: Nike
Category: Sport-Performance
Territory: Australia

Services:
Event Concept and Cultural Strategy
Talent Procurement and Performance Curation
VIP & Influencer Engagement and On-Site Management
Branded Activation Integration and Execution

TOTEM was appointed to lead the creative development and execution of Nike Australia’s event celebrating the launch of the new Nike Air Max, anchored by global ambassador Sam Kerr. The brief: build a high-energy, culturally relevant experience that connected the new product to sport, movement, and street culture—while spotlighting women in sport and uniting key audiences across media, fashion, and performance.