Client: Live Nation APAC
Category: Live Entertainment, Public Health, Government Affairs
Territory: Australia

Services:
Campaign Strategy and Positioning
Narrative Development and Public Messaging
Cultural Consultancy & Strategy

During the height of the COVID-19 pandemic, Australia’s live entertainment and events industry faced unprecedented disruption. With venues closed, tours cancelled, and thousands of jobs at risk, a coordinated national response was required to accelerate recovery and advocate for consistent, long-term policy support.

TOTEM Worldwide, alongside seven other industry leaders, came together under the direction of Live Nation APAC to develop and deliver Vax the Nation — a nationwide campaign designed to encourage COVID-19 vaccination uptake while simultaneously influencing government policy around live events, public gatherings, and national reopening strategies.