Client: MCQ (Alexander McQueen)
Category: Fashion

Services:
VIP & Influencer Strategy
Partnership Brokering
Gifting/Seeding

TOTEM Worldwide partnered with MCQ (Alexander McQueen) to support the brand’s global objectives in the Oceania region, with a focus on strengthening regional visibility and cultural relevance. Working in close alignment with the global team, TOTEM was tasked with translating MCQ’s international positioning into a locally resonant strategy that would build presence, credibility, and sustained momentum across key markets.