Hennessy x NBA | ‘Courts Without Limits’ Global Launch Event

Client: Hennessy (LVMH)
Category: Luxury-Spirits
Territory: Oceania

Services:
Event Concept Development and Management
Brand Integration and Experience Design
Talent Strategy and Headline Entertainment Booking
VIP Guestlist Strategy and On-Site Execution

In collaboration with LVMH APAC, conceptualise and deliver a landmark event celebrating the global Hennessy x NBA partnership, in line with the ‘Courts Without Limits’ series, with a focus on market impact in Australia. The objective was to create a bold, culturally relevant experience that fused the energy of basketball with the refinement of the Hennessy brand—driving visibility, social engagement, and brand elevation in a high-growth region.

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