Client: PUMA Australia-New Zealand
Category: Sport-Performance
Talent: Tones And I, Kaiit

Services:
Creative Direction
Campaign Production
Talent Procurement and Cultural Curation
VIP Management and Partnerships
Event Production and Management

TOTEM was tasked to develop a digital experience and campaign to launch PUMA Australia + New Zealand’s social channels, with a directive to connect the brand to a Gen Z audience through a high-impact campaign with a live event component. The goal was to introduce the regional channels with cultural credibility, drive immediate engagement, and lay the foundation for long-term digital community growth.