Maluma, born Juan Luis Londoño Arias, in Medellín, Colombia, is one of the most influential and recognizable Latin artists in the world. A singer, songwriter, and entrepreneur, he has built a global career that bridges music, fashion, business, and philanthropy. Known for his distinctive blend of reggaetón, pop, and urban sounds, Maluma has redefined the Latin music landscape and continues to push creative boundaries with every project he undertakes.
Rising from Medellín’s vibrant urban music scene in the early 2010s, Maluma first captured attention with singles like “Farandulera” and “Obsesión.” His 2015 album Pretty Boy, Dirty Boy marked a turning point, introducing him to an international audience and setting the stage for chart-topping albums including F.A.M.E. (2018), 11:11 (2019), Papi Juancho (2020), and Don Juan (2023). Over time, his artistry has evolved from romantic reggaetón to a mature, genre-fluid sound that incorporates elements of R&B, pop, and regional Latin influences.
Maluma divides his time between Medellín, Miami, and Los Angeles, balancing his Colombian roots with his international career. His presence in major global markets has allowed him to collaborate with an impressive roster of artists including Shakira, Madonna, Jennifer Lopez, The Weeknd, and Ricky Martin. He has earned numerous accolades such as Latin Grammy Awards and Billboard Latin Music Awards, and he is regularly cited by Forbes and Billboard as one of the most powerful figures in Latin entertainment.
Maluma has achieved over 20 number-one singles across Billboard’s Latin charts and more than 50 songs in the Top 10 globally, solidifying his status as a hitmaker with enduring crossover appeal. His singles “Felices los 4,” “Hawái,” “Corazón,” “Sobrio,” and “HP” have become global anthems, amassing billions of streams across platforms. With over 156 million followers across his social media, he ranks among the most-followed and digitally influential Latin artists in the world.
In addition to his music, Maluma has built an expansive brand empire. He has served as an ambassador for global fashion and lifestyle labels such as BOSS, Jacob & Co., and Porsche. He has also launched his own athleisure line, Remanence. His interest in fashion and design reflects his creative versatility and his position as a modern style icon.
Maluma is equally known for his philanthropic and entrepreneurial pursuits. Through his foundation El Arte de los Sueños (“The Art of Dreams”), he provides opportunities for at-risk youth in Colombia, using art and music as a means of empowerment and education. His business ventures extend into music production and artist development through his record label, which he described as having a “historic” 2024 due to its success in discovering and supporting new talent.
In recent years, Maluma’s career has continued to thrive. His 2024 single “Contrato” showcased his evolving artistry with a cinematic video shot in Las Vegas, as well as his +Pretty +Dirty World Tour in 2025. Across fashion, music, and philanthropy, Maluma continues to embody the energy and innovation of a new generation of Latin global icons.