Client: Hennessy (LVMH)
Category: Luxury-Spirits
Territory: Asia-Pacific
Location: Sydney, Australia

Services:‍ ‍
Talent Strategy and Headline Entertainment Booking
VIP Guestlist Strategy and On-Site Execution

Brief:
In collaboration with LVMH APAC, conceptualise and deliver a VIP guest list celebrating the global Hennessy x NBA partnership, in line with the ‘Courts Without Limits’ series, with a focus on market impact across APAC, as well as book key celebrity headlining talent for the event. The objective was to create a bold, culturally relevant experience that fused the energy of basketball with the refinement of the Hennessy brand—driving visibility, social engagement, and brand elevation in a high-growth region.