Client: Alexander Wang
Category: Fashion
Territory: Online/Global

Brief: To support the launch of Alexander Wang’s latest collection at New York Fashion Week, TOTEM led the end-to-end music synchronisation and licensing strategy for the brand’s global social coverage. This included curating and securing rights-cleared tracks that aligned with the collection’s creative direction and cultural positioning, ensuring seamless deployment across all digital platforms. By integrating music as a core storytelling element, TOTEM helped amplify the impact of the launch, strengthening audience engagement and reinforcing the brand’s presence throughout the NYFW moment.